Marketing Portfolio

Charlotte Feliz

Marketing with a passion for sports, storytelling, and creating experiences fans remember.

I'm Charlotte Feliz, a senior at the University of Iowa studying Marketing with a minor in Sport and Recreation Management and a certificate in Event Management. I'm passionate about the business side of sports, particularly marketing, events, fan engagement, and brand strategy.

Through experiences with Iowa Athletics, minor league baseball, campus recreation, and a NASCAR marketing practicum, I've had the opportunity to work across different areas of the sports industry and discover what I enjoy most: creating and executing ideas that connect brands with their audiences.

Education: University of Iowa | B.B.A. Marketing | May 2027

Industry Interests: Motorsports | Baseball | Football | Marketing | Events

Strengths: Creative Strategy | Social Media | Event Management | Fan Engagement

Currently: Seeking full-time opportunities beginning May/June 2027

Sport Work Experience

Working in minor league baseball and college athletics has given me hands-on experience seeing how marketing, promotions, entertainment, and the fan experience come together on game day.

A summer reel highlighting the quitness of the CRWC when most students are home for the summer.

Uiowa_Fitness

As a Marketing & Social Media Intern with Campus Recreation and Wellness, I helped create content designed to increase awareness and engagement around personal training and fitness services. I contributed to photoshoots, social content, and recurring content concepts designed specifically for a student audience.